07 February 2009

Tennent's Mutual to be discontinued - Scotland yawns

Hardly surprising, but a wee bit sad, what had the potential to be something quite new and exciting, turned out to be a boring system of ten trillion votes, votes on what we should be voting about and then pretty much everyone lost any interest.
The question now is, do Tennent's continue to sponsor music in Scotland, will we see Triptych retrun (fingers crossed) or will they just stick with TITP and that's your lot. Only time will tell...

Here's what they had to say for themselves.

Hi again,

We're hugely disappointed to announce that The Tennent's Mutual will not be continuing this year, due to the extremely challenging economic climate.

This has been an incredibly hard decision for us to make, not least because of the success enjoyed by The Tennent's Mutual in its inaugural year. Thanks to you, our innovative, Scotland-wide music venture surpassed all of our expectations, with over 8000 members creating a year-one music programme that featured many sold-out shows and intimate gigs from the likes of Glasvegas, Hot Chip, James Murphy (LCD Soundsystem), Teenage Fanclub, Los Campesinos!, Frightened Rabbit, King Creosote, Laura Marling and many more.

We're extremely proud of what The Tennent's Mutual achieved, and we're really disappointed to wind up what was a truly innovative, exciting undertaking. We'd like to extend a huge thank you to the thousands of you who got involved with The Tennent's Mutual.

Tennent's strong commitment to music and football in Scotland will continue through ongoing partnerships with T in the Park, of which T Break is a part, and the Scotland National Side. If you're interested in being kept up to date, please sign up at www.tennents.com

While there will be no live music programme from The Tennent's Mutual this year, it will bow out leaving a considerable legacy: as a not-for-profit venture, all ticket income from last year's shows - £47,014.86 - will be donated to Nordoff-Robbins Music Therapy in Scotland: a charity which provides access to, and develops awareness of, music therapy across the country.

The work of Nordoff-Robbins (Scotland) is largely carried out on an outreach basis in hospitals, schools, residential health care settings, and community / voluntary sector projects. It works with children and adults with a wide range of special needs, including autistic spectrum disorders, learning disabilities, profound and multiple disabilities, those with mental health problems, people suffering from dementia, and those in palliative care.

This substantial charity donation from The Tennent's Mutual will benefit the Scottish music community through 2009 and beyond: it'll help sustain and develop Nordoff-Robbins' nation-wide music therapy services and accessibility.

In the meantime, www.tennentsmutual.com will be live until noon on Monday February 9th, and all questions, feedback, etc on today's announcement are welcome via the forum.

Once again, a huge thank you for your involvement with The Tennent's Mutual.

Best wishes,

The Tennent's Mutual"

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